Vibrant, lifelike color with unmistakable OLED contrast
Self-illuminating pixels deliver vibrant, expert-validated color and unmistakable OLED contrast enhanced by Samsung Vision AI.1,2 A flowing design complements the bold brightness and depth on-screen, and enhanced sound.

Advanced processing powers AI-enhanced 4K clarity
NQ4 AI Gen2 Processor
Uses AI with the power of 20 neural networks to enhance picture quality of your content to 4K and optimizes sound for superb performance in everything you watch.

Boosts your favorite content to captivating 4K resolution
4K AI Upscaling
Watch your shows and videos in stunning detail. Our AI processor upscales your content to up to 4K using 20 AI neural networks and ensures sharp and smooth
picture quality.

Dynamic brightness and contrast
OLED HDR
Reveal hidden details with bold brights and inky blacks in each scene. The NQ4 AI Gen2 processor analyzes each scene to improve brightness for a more dynamic picture.

Expert-validated color and skin tones for a realistic picture
Pantone Validated®
With color validated by the experts at Pantone, you can be sure colors look realistic and skin tones accurately shown, for a vibrant and true-to-life picture.

Design that embodies sophistication
Contour Design
Made to look bold, yet elegant design that evokes gentle waves. Smooth lines and flowing design come together to harmoniously blend into your home.

Bring smooth motion to games and sports
Motion Xcelerator 120Hz
Experience smooth visuals and soaring speeds for VRR gaming with Motion Xcelerator 120Hz.

A world of vibrant colors enhanced by AI
Color Booster Pro
Experience vibrant and dynamic colors as AI analyzes each scene and enhances the hues for a more vibrant
viewing experience.

Multidimensional sound that follows the action
Object Tracking Sound Lite and Dolby Atmos
Feel like you're in the middle of the action with sound that follows objects on screen. With virtual a top-channel, sound comes from around and above you for room-filling, multidimensional sound.

An intuitive TV platform with thousands of free TV channels
Endless Free Content / One UI Tizen
Stream 2,700+ free channels, including 400+ premium Samsung TV Plus channels, on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.

Sound tailored to your space and content
Active Voice Amplifier Pro and Adaptive Sound Pro
Catch every word and enjoy vivid, balanced audio. Our AI processor identifies sounds, optimizes audio, and amplifies dialogue based on your room's acoustics and what you're watching.