Elevate your décor with The Frame - from the #1 art TV brand.
The original art TV1 that matches your style, with 5,000+ true-to-life curated works of art, including iconic artists and galleries exclusively available on the Samsung Art Store. The glare-free display and included slim fit wall mount make it blend seamlessly into your décor like a real picture frame.

Sleek design that looks like a work of art with easy-to-access connectivity
Modern Design with Built-in Connections
This art TV beautifully blends into your décor, resembling a picture frame5. The included slim fit wall mount sits flush for easy setup, and offers convenient access to connect wired devices6 and stream your favorite content.

Hangs like a picture
Slim Fit Wall Mount Included
The Frame looks like art for many reasons. When mounted flush against the wall, the gap between the TV and the wall is minimal, creating the illusion of a genuine piece of art.

Update the look to match any style
Customizable Frame
Your home, your style. Choose from a variety of magnetic bezels to match your space. You can choose different colors and styles that complement your home décor or change it up based on your mood.

Your personal art gallery on your TV.
Art Mode
When you're not watching TV, the Frame transforms into art.8 Access a curated collection from the Art Store9 or upload your own photos. Finish the look with various mat styles and colors.

Access art from world-famous galleries and artists
Art Store
Find the perfect piece of artwork from the world’s leading museums and artists such as The Met, MoMA, Salvador Dali, Keith Haring, Jean Michel Basquiat and more.

Only on when you need it
Motion + Brightness Sensor
Show your artwork only when it matters. The screen will automatically turn on when someone enters the room and adjust brightness and color based on the room's lighting.

Vibrant, rich colors without the distracting reflections
Glare Free with QLED
Our Glare Free QLED technology ensures stunning visuals without distracting reflections, delivering vibrant colors and sharp details even in bright or sunny rooms.

Ask your TV anything and access powerful AI features
Samsung Vision AI Companion
Get instant, personalized answers on your TV with Bixby. Whether you're curious about a scene playing on your screen or searching for a dinner spot, all you have to do is ask. Access multiple AI agents like Microsoft Copilot and Perplexity, and easily access AI picture and sound adjustments to enhance your viewing experience.

Enjoy 7 years of new TV experiences
Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026. Please note that the upgrade does not cover hardware-related performance, features or durability.

Brings buttery-smooth motion to sports and gaming
Motion Xcelerator 144Hz + DLG 240Hz
Experience ultra-smooth gaming with DLG 240Hz performance and 144Hz variable refresh rate technology. This combination delivers lightning-fast response times, eliminating stutter and tearing, so you can dominate the competition and gain the edge in fast-paced games.

An intuitive TV platform with thousands of free streaming options
Endless Free Content / One UI Tizen
Watch 2,700+ free streaming options, including 750+ subscription-free channels on Samsung TV Plus. Enjoy news, sports, movies, kids' shows and reality TV — all without a subscription. Discover endless entertainment with new content added regularly, tailored to your mood and interests.

Transforms content into HDR-like quality
Auto HDR Remastering
Intelligently transforms content, making non-HDR content look like HDR. Bring new life to classic films and older shows while making new content shine.